Customers

Relating to customers. A customer is a "paying" customer.

Kodak: the Debacle and the BS

By now, you must have heard that Kodak has filed for bankruptcy. All the noise from the web is that Kodak is a bankrupt company because, although they invented many of the digital technology, they were not nimble enough… Those are mostly people that repeat what everybody else copied from the web. The problem is that these people don't have a “long enough” memory. Kodak's problems started long, long before the digital area.

What The Duck has this great cartoon about “Kodak's death”

Kodak filing for bankruptcy Kodak filing for bankruptcy according to What The Duck of www.whattheduck.netwhat-the-duck-kodak.jpg — ©2012 Syv Ritch -- foto-biz.com: http://www.foto-biz.com/usageterms

Here are the 3 main events that caused “Kodak's death”:

Finding a Profitable Niche

As a professional group, photographers move in a heard, they copy each other to the letter. The ultimate in copying each other is the huge number of photographers, by the thousands, that go to Yosemite to take the same photos as Ansel Adams. They go as far as going on the same date and at the same time in the, useless, hope that they will be able to duplicate Adams' fantastic work. The problem with these copycats is that they fail to realize that even with the same light, the same place ,and the same exposure they will never get the same prints as Ansel Adams. Ansel Adams' genius was in the darkroom, he was can easily be argued the best printer ever.

Another Twist on Canon vs Nikon

I came from Pentax, ditched my complete Pentax system and switched to Canon. 2½ years later, I'm still rebuilding my system. It's amazing all the little things/accessories that one accumulates over the years. Luckily, I didn't switch to Nikon! It turns out that all Nikon photographers are incompetents! Looks like Joe McNally, Tim Page, Hernst Haas, Steve Curry … don't know what they are doing.

A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures.

Nikon's Facebook page

1.

Work Comes To Me

Work comes to me: What The Duck

Work comes to me: http://whattheduck.net

Dream on!

The only photographers that I know that “work comes to me” are the part-timers from the photo clubs that get one or two job per year. That doesn't feed the cat, the dog and pay for the mortgage.

The Helsinki Central Bus Station

Arno Rafael Minkkinen, a Finish photographer, just like me, changes of specialty every so often. If we were kids, people would say that we have ADD: Attention Deficit Disorder and need to take Ritalin (methylphenidate.) Regularly, he took the bus from the Helsinki central bus station. Eventually he noticed that many buses took the same route at the beginning but at time and distance went on, there were less other buses.

What Customers Say vs. What Customers Mean

For the last few days, I've “chasing” 5 customers that currently owe me money. It's a few thousand dollars, some are getting late but not too late. I've heard many excuses and I've noticed that often people say one thing and really mean another.

Don't forget that as a photographer, I'm usually on the lowest ring of the ladder and even sometimes I'm so low, that I'm below ground.

Customer Says Customer Means
Keep in touch Don't bug me, but you can place me on your mailing list.

People Complaining about the Quality of Their Prints

Over the weekend, I was speaking with a 1 hour photo-lab tech. She works at one the biggest chain of drugstores in Western Canada, London Drugs. 75 super-stores and most of them have their own 1 hour photo lab. I was asked to keep her anonymous.

According to Anon Ymous, London Drugs prints around 3 million photos per year. And London Drugs is a “very sharp” operator, some will say ruthless. They analyse everything, including the returns, complaints…

According to their studies, there are 4 main reasons for people being unhappy with their photos:

Art Shows: What Sells?

I was talking with Wanda, she has a booth at the Granville Island Market in Vancouver, British Columbia, Canada. She has a booth of mostly wildlife photos from her husband and as the conversation went, we ended talking about print sizes.

She said that the 8 by 10s were her best sellers. She makes most of her own prints, Epson paper, mostly Premium Luster and an Epson 3880. She farms out the 20 by 30s prints.

  1. She said that the vast majority of her sales were the 8 by 10 photos.
  2. She said that she occasionally sells the 16 by 20.

The Fools: Jay Maisel vs Andy Baio

In the last week of June 2011, Thomas Hawk wrote an article about the copyright lawsuit between Jay Maisel and Andy Baio. It was the first time I heard about it. Thomas Hawk took the point of view that Jay Maisel's lawyers “extorted” $32,500 from Andy Baio and he could do it because Jay had deeper pockets and bigger lawyers than Andy's.

132 comments later:

  1. Most of the comments were in favor of Jay Maisel
  2. The comments became a discussion between a ½ dozen people

No Soliciting

I was at a small business seminar. You know the kind that tells us: here's step one, then step two… Follow the steps and you are guaranteed to succeed.

Step One: Start in the area that has a high concentration of potential clients and visit each business in the field you are targeting.

Present your business card, and introduce yourself to the receptionist. Don’t be put off by the “NO SOLICITING” signs or similar warnings to scare off the faint of heart.

Are You Paid What You Are Worth?

Most people think that they are not being paid what they are worth. In the early 1990s, Robert Half, the employment agency, did a study in the workplace asking people how they rated their own work performance, then asked the employer the same question. The result was (from memory):

  • 80%+ of the employees rated themselves as good and above
  • 60% of the employees were rated as average by their employers

We have a disconnect here. There are 2 reasons why you are not getting paid what you’re worth:

  1. You don't know what you are worth, or

Getting a Second Opinion

Getting a Second Opinion

From What the duck: Getting a Second Opinion

Don't laugh, this happens to me regularly. At least twice a month.

  1. The husband is not allowed to select the photos.

The Pirates

Producing a foto-biz.com post is hard. It takes imagination, time and hard work. It takes me usually an hour to an hour and half every daily. It's tough:

  1. What to write about?
  2. What's the material? Research and verify.
  3. Write the post.
  4. Post the post.
  5. And finally publish the post.

I get ideas from everywhere, I have a text file that is 28,560 lines long of text and ideas with most of them half baked or not baked at all. I do follow a few websites. And that's where the pirates comes in.

Groupon: What's the Deal?

As much as 10% of the people in North America as signed up with Groupon! 10%, that's 45 millions! So the question is should you sign up as a photographer with GroupOn and get thousands upon of thousands of customers. Groupon will work with you to design the Groupon offer for you to get between a thousand clients to two thousand clients. Wow! In addition, usually it’s over the space of 2 or 3 days.

$15,000 Promo

The competition is so fierce that art directors and editors receive daily emails, postcards, business cards by the hundreds. Art directors, editors… need to discover new photographers but they still have work to do. So the hundreds and hundreds of emails, cards… mostly end up in the spam folder, in the physical garbage, in the…

Some photographers manage to cut through the wall of indifference, the garbage… Casey Templeton did. He sent 300 promo pieces and at least 30 have replied! A 10+% is huge! It's a fantastic success.

Syndicate content