Biz 101

The basics of the business of being a photographer

Turn Practically into a Pro

If you don't have a point-and-shoot, get one. They are inexpensive and can turn even the most photographically impaired into practically a pro. The one drawback is that point-and-shoot cameras, while great for “scenery”, are not well designed for photographing objects closer than about four feet.

While you probably won't be pressed into capturing a quickly unfolding event, it's still a good idea to take a number of shots just to be sure to get a good one

Apply the rule of thirds when composing subjects and/or objects for the camera.

I'm a Nikon Man

I'm a Nikon man through and through

— Identity withheld, but “he hopes to become a professional photographer.”

Cameras are a dime a dozen (with the new price increases, they cost slightly more than a dime). It's not the camera, but the system that is important. There's never a perfect system, be it Canon, Nikon, Olympus, Pentax, Sony…

First of all, I'm not a Canon man, a Nikon man or… For years, I've used Pentax cameras, now I use Canon cameras, some Canon lenses and some Canon accessories, but I'm not a Canon man. Big difference! I'm not defined by the camera, I'm defined by: “I try to do the right thing” according to my morals. Sometimes, I'm too selfish and then I kick myself in the… Sometimes, I'm extremely proud when customers carry my photographs everywhere and show them to everybody.

The Demise of the $149 Wedding

In October 2011, I wrote about the a photography store that advertised photography for weddings $149.99 at: $149 Wedding

Wedding Photos: $149*   Up to 2 hours*   Up to 2 Gb of photos, if you want to buy more…*   JPEGs only, ready for pickup on a DVD*

Wedding Photos: $149   click on image for gallery

In the blog post, I wrote:

The problem with a race to the bottom is that you might win

— Famous saying that too many people attributed to themselves

Those guys won the race, they are out of business. Gone!

We Need an Accurate Estimate

Last week, I received a call from an “old client” but it wasn't the “old client”, my contact left about a couple years ago and there's a new person, Brenda. Brenda called to check if I was still available “to do some quick photos.” I didn't argue and said yes, so she sent me an email asking for an “accurate estimate of the cost” with some description of the work.

The dictionary definition of an estimate is:

to form an approximate judgment or opinion regarding the worth, amount, size, weight, etc., of

The important words are:

  • Judgement
  • Opinion
  • Approximate

But that's not what Brenda wanted. Brenda wanted a quote with a fixed price and wanted me to stick to that fixed price even when they would change the specifications and what the job entitled.

Your Opinion: Which Photograph Do You Prefer?

Thank you to everybody that gave their opinion. The results and more importantly the analysis of the votes is at: http://www.foto-biz.com/Photos/Your-opinion-interesting-follow-up

uoy knahT

Which photograph do you prefer? This will be for a mail-in to construction companies.

Photograph A

Case Tractor CE/50% grey background

or Photograph B

Case Tractor CE/dim background

Which version do you prefer?

Which photograph do you prefer?

Photograph A
69% (25 votes)
Photograph B
31% (11 votes)
Total votes: 36

Thank you. For comments, you can use the Contact Me form.

  • Did you know that Case is the second largest manufacturer of agricultural equipment and the third largest manufacturer of construction equipment? Maybe you know that.
  • But did you know that Case is part of the FIAT empire? Yes, the Italian car manufacturer of the FIAT 500, of Ferrari or Lancia fame.

The Pinterest Controversy

The new hottest Internet photo related social website: Pinterest with 1½ million people per day. People create a “Pin Board” and post their own photos or other people's photos that they like and want to share with their friends. Now get ready, we must all scream “Copyright Infringement!”

After the big cry of copyright infringement, now what? The problem is who will sue? Who has the deep pockets to pay for lawyers for years to come? Nobody is really willing to sink millions of dollars.

“It Will Be Good Exposure”

I just had another request of:

It will be good exposure

Basically they want free work.

  1. My standard policy is usually yes, if you are also working for free.
  2. My standard policy is usually yes, if it is a cause that I really believe into.
  3. My standard policy is always asking for credit…

And that got me thinking (these days, I need something to provoke into thinking.) What if we change the parameters just slightly:

“It will be good exposure” but the request comes from a huge for profit organization like CNN, NBC, BBC… with a 3 minutes interview.

How to Price Photos on the Internet

I'm doing a new website for my commercial photography and was looking for the dos and don't on how to present the pricing. Some people have no explanation, just a “contact me” web form. Of the few web sites that I have seen, 3 web sites had an almost empty web page, with just one word: Pricing or Prices, and nothing else.

But there are some really bad web pages. Or should I say photographers? Here are a couple of these web pages. These are not section of web pages, but the complete web pages minus the actual name and phone number, if it was present.

You're a Thief

I'm in the process of creating a new web site for my commercial photography. I have most of the content, the photography and much of the text. So I decided to look around. I'm not looking to steal anybody else's web site. I'm just looking to see how other commercial photographers integrate their photography with a blog. As I was looking around, I found that some commercial photographers do not want anybody to come to their web sites.

I Copy Everything

The photography business is all about copying what the other does. The current “fad” is HDR. In the “good old days”, every landscape was taken with 2 to 3 color polarizer. Now, all the weddings are “documentary style”… Photographers often get a friend or a family member to call their competition and ask for the prices… then copy it almost exactly.

The best that happened to me was: when people shoot from over my shoulder, literally, which not too difficult since I'm often on my knees. The worst was just a week ago, when a “turkey” instead of going behind me, just went straight in front when I had to shame him to get him to move. There are magazines, conferences… that show you how copy other successful photographers.

What the duck has captured it very well, except the most important, what makes me unique and that nobody can copy.

I Copy EverythingThe photography business is all about copying what the other does. The current “fad” is HDR. In the good old days, every landscape was taken with 2 to 3 color polarizer. Now, all the weddings are documentary style… Photographers often get a friend or a family member to call their competition and ask for the prices… then copy it almost exactly.The best that happened to me was: when people shoot from over my shoulder, literally which not too difficult since I'm often on my knees.What the duck from www.whattheduck.net has captured it very well, except the most important, that makes me unique and nobody can copy.My name lists. My name lists with an “S”. I have a list of:*   Prospects*   Occasional customers*   Regular customersI just spent the last month updating, refining my lists. Even if you got hold of my lists, it wouldn't help you, it's me that they know, they receive my mail (yes, I still use a lot of first class mail.)what-the-duck-getting-new-customers.jpg — ©2012 Syv Ritch -- foto-biz.com: http://www.foto-biz.com/usageterms

Kodak: the Debacle and the BS

By now, you must have heard that Kodak has filed for bankruptcy. All the noise from the web is that Kodak is a bankrupt company because, although they invented many of the digital technology, they were not nimble enough… Those are mostly people that repeat what everybody else copied from the web. The problem is that these people don't have a “long enough” memory. Kodak's problems started long, long before the digital area.

What The Duck has this great cartoon about “Kodak's death”

Kodak filing for bankruptcy Kodak filing for bankruptcy according to What The Duck of www.whattheduck.netwhat-the-duck-kodak.jpg — ©2012 Syv Ritch -- foto-biz.com: http://www.foto-biz.com/usageterms

Here are the 3 main events that caused “Kodak's death”:

Most Photographers Do Not Understand

Yan of http://yanphoto.com wrote a blog post: sick of it, in which she states how hard the life of a photographer is: no business, dead… Her photos are good, so why can't she get any work?

Because like most photographers, she doesn't understand the business of photography. First the facts, then the solutions.

  • Photography is booming
  • Photography is exploding.

Trey Ratcliff — Stuck in Customs Controversy

Nikon announced their Nikon D4 in January 2012. The next day, Trey Ratcliff of Stuck in customs wrote the following blog post DSLRs are a dying breed – 3rd Gen Cameras are the Future in which he slams Nikon/Canon and the big/standard dSLRs.

Please note that:

  • Stuck in customs has 1+ million visitors per month
  • Trey Ratcliff sales were in the 7 figures in 2011
  • Trey Ratcliff employs 11 part and full-time people (that's what he mentioned in Feb-2011 in an interview)

Trey announced that:

2012: Did You Update Your Copyright?

It's the new year, 2012. New year equals new resolutions but there are so many resolutions to forget from 2011. Here's a quick one that you can do right now and make us feel good as photographers, because we are asserting our rights.

Did you update your copyrights? It takes only from 5 to 15 minutes.

  1. In your camera: almost all “pro-summer” cameras and all “pro” cameras have a copyright menu item to set it up. Many “amateur” cameras also have it.

    On the Canon 7D, it's in the MenuWrench 3Copyright Information

Year End 2011

It's almost the end of the year, 2011. Most websites will do two posts:

  1. The year in review
  2. Forecast for the next year

I'll save you time and money, but first the important part:



Merry Christmas and a happy New Year!

The year in review: don't you already know it? Didn't you live through it? In anyway in the big scheme of things, a lot happened, especially natural catastrophes that we still live with the consequences even today (I'm talking about photography):

Stuck In Customs: Stop Advertising in Photo Magazines

Trey Ratcliff of Stuck In Customs wrote an blog post: Stop Advertising in Photo Magazines – Head West to the Web. He spent $28,000 to advertise in 3 magazines and found that 2 of them were a complete waste.

He advertised in Popular Photography, Shutterbug and Photoshop User. Sales were dismal with Popular Photography and Shutterbug. Sales were very good with Photoshop User.

Are You a Coulda, Shoulda or a Happy Camper?

Last Saturday, I went to Reifel Bird Sanctuary, things didn't go well.

reifel-20111203-7334

Sandhill Cranes Cleaning Themselves   click on image for gallery

  1. It was “supposed” to be nice weather.

How Adobe is Shooting Itself in the Foot

A few weeks ago, Adobe announced that from now on, the upgrades will be only from the previous version of Photoshop and/or the Creative Suite. If people are a couple of version behind, that's too bad, you will have to do a buy a full version or get lost or…

Scott Kelby, of NPPA fame, wrote an open letter to Adobe to complaint about the upgrade policy.

I think that most people are missing the point.

  1. The prices vary a lot depending on the country and the markets.

No Top 10 List For Me

One of the standard advice to a blogger do a “Top 10 List”. I've never like either doing or reading top 10 lists.

I always find these lists as superficial. It's usually a title followed by one or two sentences that do not explain anything.

When was the last time that a top 10 lists gave you the information that you needed? I can't remember one occurrence.

Finding a Profitable Niche

As a professional group, photographers move in a heard, they copy each other to the letter. The ultimate in copying each other is the huge number of photographers, by the thousands, that go to Yosemite to take the same photos as Ansel Adams. They go as far as going on the same date and at the same time in the, useless, hope that they will be able to duplicate Adams' fantastic work. The problem with these copycats is that they fail to realize that even with the same light, the same place ,and the same exposure they will never get the same prints as Ansel Adams. Ansel Adams' genius was in the darkroom, he was can easily be argued the best printer ever.

How to Specialize

With some many photographers, everybody screams at the top of their lungs that you should specialize. Notice that this is often coming from a generalist that specializes in pressing the shutter button.

Here's a guy that takes specializing to the nth degree: Martin Waugh of Liquid Sculpture. He lives in Oregon and makes a very good living making photos of water/liquid drop. Very nice, very profitable.

If you are looking for water drop photos or videos, he's your man.

Fireworks Blowout Sale

Yesterday was Halloween. There are a lot of stores that open just for a few weeks to sell fireworks for Halloween. PhatBoy had a Fireworks Blowout Sale. I don't think that they realized what it meant.

Fireworks Blowout Sale Yesterday was Halloween. There are a lot of stores that open just for a few weeks to sell fireworks for Halloween. `PhatBoy` had a *Firework Blowout Sale*. I don't think that they realized what it meant.I went to store to take some photos inside, I asked for the permission and he wouldn't let me take photos inside:> No photos! No Photos

Fireworks Blowout Sale   click on image for gallery

Customer Requesting All RAW Files

I've had this customer for a few years. Peter used to phone, but over the last couple of years, it's been all via email. The jobs were not big, half a day here, a day there… Last spring he told me that he was leaving. I took him out for coffee and a nice cake.

Last month, September, I got a request from Hank, who took over Peter's job, to photograph…

$149 Wedding

The problem with a race to the bottom is that you might win

— Famous saying that too many people attributed to themselves

Wedding Photos: $149*   Up to 2 hours*   Up to 2 Gb of photos, if you want to buy more…*   JPEGs only, ready for pickup on a DVD*

Wedding Photos: $149   click on image for gallery

With Talent In ...

… With talent in a diverse range of photographic genres and solid technical skill in both production and post-production, I'm flexible enough to tackle almost any assignment thrown my way…

I'm currently focused on…

— Anonymous Photographer

Some people think of themselves as God's gift to the world. This remind me of this garage that according to the sign “specialized” in:

  • cars
  • trucks
  • domestics: Chrysler, Ford and GM
  • imports: Japanese and German

I drive a Mazda.

The Next Wave for Photography

I was in Seattle at the Pike Street Market. It's a tourist magnet, hundreds and hundreds of tourists, including me. Here's the next wave for photography.

The Next Wave for Photography I was in Seattle at the Pike Street Market. It's a tourist magnet, hundreds and hundreds of tourists, including me. Here's the next wave for photography.He's using a iPhone 4 for making a small movie. He's using an app that also take some photos with the “mini-movie”. He had a team with him, a producer/script manager, a photographer and an assistant. He's from Brazil (he smokes!) They spent most of the morning making mini movies.At the Pike Street Market, half of the people used a small point and shoot, a third of the people used their smart phones (more on that later) and the rest of the people had lower-end dSLRs like Canon Rebels and Nikon D3000/D5000. I saw only one Leica M9 and a couple of Nikon D3s.This is very good news for professional photographers. It's very easy to see the difference between a “real” camera and a smart phone even at 8 megapixels like the new iPhone 4s. Also, it's much more difficult to make the transition from a smart phone to a “real” camera.seattle-20111002-5576.jpg — Copyright © 2009 Syv Ritch: http://http://www.foto-biz.com/usageterms

The Next Wave of Photographers   click on image for gallery

Another Twist on Canon vs Nikon

I came from Pentax, ditched my complete Pentax system and switched to Canon. 2½ years later, I'm still rebuilding my system. It's amazing all the little things/accessories that one accumulates over the years. Luckily, I didn't switch to Nikon! It turns out that all Nikon photographers are incompetents! Looks like Joe McNally, Tim Page, Hernst Haas, Steve Curry … don't know what they are doing.

A photographer is only as good as the equipment he uses, and a good lens is essential to taking good pictures.

Nikon's Facebook page

1.

Job Offer: Photographer/Graphic Design Support

Dallas Cowboys Merchandising is seeking an experienced photographer with web/print graphic design skills who is enthusiastic, hard-working and dedicated. Primary focus will be to perform photography, web and print related graphical tasks to include but not be limited to (i) high volume digital photography; (ii) image cropping; (iii) web promo creation (secondary); (iv) print collateral creation (secondary); and (v) ecommerce related CSS skills (secondary). Ability to work across multiple projects, contributes in a team atmosphere, solve problems independently and meet rigid deadlines within our quality standards. Positive attitude is essential.

Object of Desire

I have a “semi-lower end” Manfrotto ball head. It's OK, nothing great, the price was also “semi-lower end”, under $200. I also use it as a levelling head for my panoramas. It does the job, but I know that I will need to buy a new head. I've been eyeing an Acratech GP ball head, $400 + the plates. The Acratech ball head is very light and can be reversed to become a levelling head, but...

Linhof has come out with a brand new ball leveling head: the Linhof 3D Micro Levelling Head.

Work Comes To Me

Work comes to me: What The Duck

Work comes to me: http://whattheduck.net

Dream on!

The only photographers that I know that “work comes to me” are the part-timers from the photo clubs that get one or two job per year. That doesn't feed the cat, the dog and pay for the mortgage.

Syndicate content