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A Very Wise Wacko
A few years ago, I met Michael. Micheal was Rivka's boyfriend. Michael was a real “wacko”.
A wacko is a person regarded as eccentric or irrational.
– The free dictionary
In his case, he was very often irrational and would go crazy. He claimed that it was from Vietnam.
Michael was huge: 6 feet 41) and 250 pounds2). Every so often he would go “nuts”. With no education, he washed store windows. One evening, with my wife, we were at their house and I tried to make conversation or chit chat about work.
How did he get his customers? He walks down the street with his bucket, mop and squeegee and goes from store to store, and asked:
Do you want your windows washed?
- If no, goodbye
- If yes, then it will be either $15 or $25 depending on the size of the windows.
One thing you need to know is that I hate doing cold calls. I'd rather be sick that make cold calls. Actually, I make myself sick so that I don't have to make cold calls.
I asked him how he did it?
It's very simple, I need to go into 5 stores for get one customer. So I earn $3 for every store that I walk in.
The trick is, I don't get paid for washing the windows but for walking in and asking if they want to get their windows washed.
For me this was a revelation.
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