She has looked at your photos, asked many questions and still no sale. She needs these photos, and she knows that she just needs to click on the “Buy Now” button and still no sale. Why? Where's the urgency? Why should I do to make them buy?

• Should I discount?
• Should I make bigger website?
• Should spam the whole world with gazillion emails?

What is she waiting for?

1. An incentive
2. Clear instructions
3. Some kind of urgency

You need to give her a reason to buy by:

1. Special promotion such as buy two get the third one for free.
2. Discounts, if we can reschedule to my slow time.
3. Shoot fee waived, she only pays for the prints.
4. Free DVD of the shoot with low res JPEGs…