Everybody's dream is to have Google show their website as #1 when somebody asks for photography and they'll be rich, beyond belief. Now everybody and their dog¹⁾ claims to be an SEO expert.

Many companies and people will try to tell you:

It may work for a few hours, for a few days, sometimes even for weeks. But eventually, they all fail. Why? Because Google changes its ranking system many times daily! There is a very important guy: Matt Cutts. Who is Matt Cutts and why he is such an important guy?

Meaning that anytime someone “monkeys” with Google's ranking, he investigates and fixes it. He has many articles on Google's ranking. Google has always been a very secretive company. They could open-source and publish their algorithm if they wanted. It's that secrecy that lead to the rise of the search engine optimization industry/scams.

Now save yourself thousand of dollars and get it all the information that you need from the horse's mouth himself: Google. Google has finally published the only thing that works the Search Engine Optimization Starter Guide at http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf in PDF format.