I received a phone call for what would have been an important photo shoot. During the conversation, Sheila¹⁾ mentioned that she already spoke to 2 other photographers. She was trying to get the 3 of us to bid against each other. As I was asking questions about her requirements for the photo shoot, she mentioned that “another photographer” was going to do it for $3,250 less than my price. Was it true? or not? It was clear that was around what she was willing to pay.

I couldn't do it for that price; I would have lost money on this project. At this point, I knew that it was time to bail out.

– The Photographer's Guide to Negotiating By Richard Weisgrau