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Free Publicity
As a photographic business, we will take any publicity we can get, especially the good one. Publicity is good, especially free publicity.
- Free publicity is cheap.
- Free publicity is the best advertising.
- Free publicity will make us rich.
- Free publicity will make you gorgeous and win the lottery!
- …
So how does a photographer gets free publicity? They1) always tell you to make a press release announcing that you are:
- The biggest photographer, or the biggest photography studio
- The smallest photographer/photography studio
- The oldest…
- Different…
I don't know about you, but I know that this has never worked for me. What can you do that makes you such a different photographer from anybody else. You shoot weddings, do portraits, do advertising, do travel… So is everybody else, even my dog takes photos. Now a dog taking photos is something different! That will get you plenty of free publicity.
So how do you go about it?
- Contact the press about a photo that makes the news, such as McCain at the end of the McCain/Obama debate (see:All things being equal) doing the iguana walk McCain Moment then explain why with 75 other photographers at the same place, same time, only 1 photographer got this picture… This makes you an expert and next time they may call on you or you can contact them with something else.
- Start a photographic charity project or project that relates to photographing your local community, then when it's under way, contact the news for free publicity to help you reach the goals for your photo project…
The news media: radio, newspapers and TVs always need positive local content, especially on slow news days.
1)
the pundits
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