Last year, one of my biggest customer went “belly up”, closed, bankrupt, sort of. They did file for bankruptcy after they paid the “small guys”, including me. They owed me $400, which they paid.

6 month later, I get a phone call from Travis, the ex-owner. He's trying to get back in business and there are a couple of photos that he'd like to use, but he can't afford to pay me anything.

Late last night, much later than usual, I received a phone call from Travis, he's back in business and will need my service next month, 2 full days with payment on delivery. That wasn't me who asked, he offered.

Your customers and employees will remember how you treated them when times were tough, when they needed a break. No one remembers how you acted during the boom times.