Google and Web Page Names — Part 3
In Google and Web Page Names — Part 1, I mentioned:
You should have the URL paths with keywords in them. Use dashes (hyphens) are preferred over underscores to separate words.
and in Google and Web Page Names — Part 2, I explained why, but… why in the page name? What’s that got to do with the title? It turns out that every website, not web page, is assigned a ranking. The higher the ranking, the more important and reliable is the website. The big guys like: Google, Apple, CNN, MsNBC, Adobe… all have a ranking of 8, 9 or 10. Does this means that their web pages should come up first? No. The higher ranking, the more often they are crawled by Google’s robot and more quickly placed in Google’s index, nothing to do with being higher on the search results.
How high will you be placed on the reading results will depend on:
- What the person asked for.
- Are those words in the title of your web page?
- Are those words in the name of the page?
- Are those words and/or synonyms used in your web page?
How To Read the Google Search Results
- The more often a website is indexed, the more likely it will be able to answer people searches.
- The keywords in the title must be separated by an underscore ‘_’ or even better a dash ‘-‘. Never use what’s called Camel Case such as the Ws of the word WikiWords.