In Google: URLs — Part 1, I mentioned:
You should have the URL paths with keywords in them. Use of dashes (hyphens) is preferred over underscores to separate words.
and in Google: URLs — Part 2, I explained why, but... why in the page name? What's that got to do with the title? It turns out that every website, not webpage, is assigned a ranking. The higher the ranking the more important and reliable is the website. The big guys like: Google, Apple, CNN, MsNBC, Adobe... all have a ranking of 8, 9 or 10. This means that their web pages should come up first? No. The higher ranking the more often their are crawled by Google's robot and more quickly placed in Google's index, not the higher on the search results1
How high you will be placed on the reading results will depend on:
- What the person asked for.
- Are those words in the title of your webpage?
- Are those words in the name of the page2?
- Are those words and/or synonyms used in your webpage?
How To Read The Search Results
1 Almost true, because the more often their website is indexed, the more likely they will be able to answer people searches. ↑
2 They must be separated by an underscore '_' or even better a dash '-'. Never use wiki words, such as WikiWord, and never use what's called Camel Case such as the Ws of the word WikiWords. ↑