Google: How To Read The Search Results

Everybody knows how to search on Google, and what it means. Right? Are you sure? And what about the consequences for your own website? If you are doing your job right your website will go right up there, but only after Google has indexed and added your website to its database.

How To Read Google Search Results

1. The title you have set for your web page. That's why each web page must have a proper title that relates to the content of the page. It's set with the HTML tag . It's supposed to be the best short description of that web page. The title of your web page should be unique for your website or you will be penalized.
2. The snippet: A small description of the web page. The description is either from the HTML tag or if it's not properly set or relevant to the current web page, Google will generate one for you, but it will not be the one that you want and you will be penalized. The description of your web page should be unique for your website or you will be penalized.
3. The URL: The web page's address.
4. Cached link: A link to the web page, minus any of the graphics/photos/images/videos that Google has in its database.