Photography Wedding Business Survey
Every year Photo District News does a survey of wedding photographers. The 2009 survey is at: PDN's 2009 Photography Wedding Business Survey Results. It does yield some interesting results that I think apply to most "retail" photography: weddings, portraits, children...
- Fewer bookings with a 6.5 percent drop in wedding photography income with a few less hours per week on wedding photography work.
- Wedding photographers who offer a la carte services have raised their prices by 1½%. The wedding photographers who offer packages have raised their prices by 3%. The most interesting part of it is:
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- Half of the wedding photographers have added a much higher priced package this year, by 40+%, and they tend to be photographers who expect their incomes to rise this year.
- Half of the wedding photographers have added a lower-priced packages this year by -25%, and they tend to be photographers who expect their incomes to fall this year.
Cut in expenses including vendors, equipment and marketing. Big Mistake. Now's the time spend more in marketing your photography. You will get more bang for the buck, marketing is cheaper and your photo marketing will have a greater impact since it will compete with less photographers.
- Most wedding photographers did not cut their prices.
- This survey confirms my theory, that your income is based on your attitude and your perception, and not on your customers attitudes and perception.
- You decide your attitude, and your customers will follow you.
This is not a "true poll".
- Photographers self select by going to PDN's website.
- Photographers answer the questions without any verification.