Everybody's dream is to have Google show their website as #1 when somebody asks for photography and they'll be rich, beyond belief. Now everybody and their dog claims to be an SEO expert.
Please note that my cat also claims to be an SEO expert, but he is busy waiting for his tuna.
SEO: Search Engine Optimization. So your website will be number #1, when somebody's ask: "Wedding Photographer Specializing in Nightly Wheelchair Weddings"
Many companies and people will try to tell you:
Pay us $$$$$$$ and we will make your photo website #1 or #2 on Google.
It may work for a few hours, for a few days, sometimes even for weeks. But eventually, they all fail. Why? Because Google changes its ranking system many times daily! There is a very important guy: Matt Cutts. Who is Matt Cutts and why he is such an important guy?
Hi, my name is Matt Cutts and I joined Google as a software engineer in January 2000. I'm currently the head of Google's Web spam team.
Meaning that anytime someone "monkeys" with Google's ranking, he investigates and fixes it. He has many articles on Google's ranking. Google has always been a very secretive company. They could open-source and publish their algorithm if they wanted. It's that secrecy that lead to the rise of the search engine optimization industry/scams.
Now save yourself thousand of dollars and get it all the information that you need from the horse's mouth himself: Google. Google has finally published the only thing that works the Search Engine Optimization Starter Guide in PDF format.
- Please make sure that you ONLY download the Search Engine Optimization Starter Guide from Google itself. Here is their link Search Engine Optimization Starter Guide.
- All the other ones are fake or modified versions of it.
- Many people will take Google's document, repackage it and call it their own.