Screw Your Customers
www.canonrumours.com has been given a cease and desist order from Canon USA.
Understandably, I have to get rid of the Canon Logo at the top, which is fine. I also have to get rid of the domain name with the word "canon" in it. That's OK too. So people, you can start emailing me new ideas for a domain name. I have 10 days to comply. It can't infringe on Canon's trademark.
http://www.canonrumours.com
Craig, the operator of www.canonrumors.com did not publish the cease and desist order itself. But let's look at the situation. You have a guy, Craig, that is a fan, an evangelist for Canon, with the readers as fans, loyalists and even more importantly Canon customers.
Analysis
- Kick some of your customers in the teeth, and ask them to spend more on your services/goods?
- Very bad marketing campaign
- Hardcore Canon fans will keep on buying Canon cameras
- Many Joe Public will not care
- Some others will think: Buy Canon, Like Canon and Get Sued
You can't control what people do with your photos. Accept it as long as you have been paid. Even better, ask them to link back to you and publicize you. What are you doing that enrages and looses customers?