Retouching vs. Enhanced

Submitted by Syv Ritch on 9. January 2009 - 0:00
  • Are you saying: "All our photos are retouched with Photoshop."?

Or

  • Are you saying: "We use Photoshop to retouch your photos."?

Or

  • Are you saying: "All our photos are enhanced for the best look."?
  1. Which one means something to the future/potential customer?
  2. Which one will sell more?
  3. Which one will get you that job against those two other photographers?
  4. Which one allows you to charge more than the competition?

It's all in how you say it. The customer must not only understand it, but also relate to it, for the sale to happen.