Firing a photographer
I had an appointment with a photographer. The appointment was for 10:00am, we confirmed it over the phone the day before. I arrived 9:50am, I waited. 10:00am: he is not here, 10:05am: he's still not here and he has not called. 10:10am: still nothing and nobody. 10:15am: I left and I didn't call him. 10:45am: he called and screamed "Where are you? You are late!". I replied: "No, I waited until 10:15am, you were not there and you didn't call me to let know, so I left."
He was fuming. How could I do that? That wasn't his fault, the traffic, the weather...
Get lost
- Yes, it was his fault: he could have called.
- My time is very precious to me.
- If he could not be on time or let me know that he would be late, how do I know, that he would deliver the photos on time and on budget? I would say unlikely!
Reliability
- Reliability is never the number one factor for deciding to use this or that photographer.
- Reliability is the number one killer for deciding not to use a photographer.
- Reliability is the number one killer for badmouthing a photographer.
How reliable are you? When somebody looks for a photographer, reliability is never their number one priority.
- Make reliability part of your marketing.
- Show in your marketing how reliable you are.


