Questions for 2010

This is already January 2010. Photography is a tough business, prices are going down, competition is growing and the market is expanding significantly. To be ready to get a good piece of the pie, here are 3 questions that will shape your year in the business of photography.

  1. What are you promising?
  2. How much money are you trying to make?
  3. Who are your customers?

After saying that these were only 3 questions, I lied. In fact it's 6 questions because you need also to ask the corollaries:

  1. Why are you promising it?
  2. Why would people paying that amount of money?
  3. Why did these people became your customers?

Tags: Biz101 | Customers | Marketing | Pricing