We are not selling a product

We are not selling a product, we're selling an emotion, so we have to capture emotion in a way that anyone can identify with.

— Toby Shingleton, American Greetings (the card company)

I live in Canada and Costco is offering 4” by 6” on special at $0.10! How much can you charge for a piece of paper?

1. How will the “potential” customer relate to the photo.
2. The buyer, of photos, is almost always a woman.
3. Women relate mostly to their childhood, their children, and the current “fad” like the royal wedding…
4. Men relate mostly to their hobby, like sport and cars…