Biz

Moo Business Cards

Moo Business Cards

Last week I ordered 50 Moo business cards. By the time the shipping was included it was $30. $30 for 50 cards, that's $0.60 per business card. Wow, expensive. Kind of.

The moo cards allow you to upload photos, as many photos as you want, up to the total number of business cards. This means custom business cards. I went to my local printer, he can't do that, but he could farm it out and it would cost me around $8 per card! Now 60 cents per card is not that expensive.

So why use the Moo cards? I already asked somebody to choose which business card she wanted. It's a great conversation starter.

The good of the moo cards

  • It's a very heavy card stock.
  • The business cards are laminated and feel great.
  • Up to 50 different photos for 50 business cards. Where else can you get that?
  • Great marketing from Moo cards
  • Moo has a Flickr group
  • Fantastic

I received the following email. Isn't it great?

Hello

I'm Little MOO - the bit of software that will be managing your order with us. It will shortly be sent to Big MOO, our print machine who will print it for you in the next few days. I'll let you know when it's done and on its way to you.

Flickr users, listen up: Please do not remove the photos from your account, or change their privacy settings, until your order has been printed, or some pictures may come out blank.

The bad of the moo cards

  • The name section on the other side doesn't look great. I selected the vertical, right justified layout for the text, but it doesn't look good. There maybe better way of arranging the layout, the fonts… It's not bad, but definitely not great like the rest the cards.
  • It took a long time to upload the images to the moo server.
  • Moo cards should do a much better job explaining some type of guidelines for the photos.
    • Simple photos with a simple design. If the thumbnail doesn't look good, the photo on the business card will not look good.
    • The dynamic range of the photo should be low.
    • Not too many blacks in the photo.
    • Not too many whites in the photo.
    • The colours are not exact. If there was a profile for their printer, I missed it.
    • The photos need much more sharpening than my regular sharpening.
    • The photos need to be reformatted for 1039 pixels by 697 pixels at 300 ppi.

In Lightroom, you should add:

SettingAdd to existing value
Exposure+0.33
Recovery+10
Fill Light+5
Blacks0
ClarityCrank it up
VibranceCrank it up

In Conclusion

Will I use again Moo business cards? Yes, but this time I will first order the 10 free samples pack to preview it. I will set it up much earlier, it took 2½ weeks for printing + shipping and I will also buy at the same time a set of mini cards.


Tags: Biz101 | Customers | Lightroom | Marketing