It Will Be Good Exposure
I just had another request of:
It will be good exposure
Basically they want free work.
- My standard policy is usually yes, if you are also working for free.
- My standard policy is usually yes, if it is a cause that I really believe into.
- My standard policy is always asking for credit...
And that got me thinking (these days, I need something to provoke into thinking.) What if we change the parameters just slightly:
"It will be good exposure" but the request comes from a huge for profit organization like CNN, NBC, BBC... with a 3 minutes interview. Do I jump on the opportunity or do I pass? Everybody in their "right mind" will say of course take the opportunity to go on national TV, radio, print... So it's not really about whether they are a for profit or a non-profit/charity. It's a "what's in it for me?"
So the question changes from: "It will be good exposure" to
"What is the right kind of exposure?"
- Is paying to give a presentation on photography at some wedding show, the right kind of exposure and worth doing?
- Is going on the local radio or TV for a calling show without being paid, the right kind of exposure?
I should be glad that people are asking me for these free photos, but it never feels that way.
- At least, they liked my images enough to even ask.
- At least, they asked. Many people steal without even asking for the permission.
For me, it has become a case by case decision. Unsatisfying, but true.
- I have a policy of always asking for credit...
- I always, always say no to anybody asking me to turn over my copyrights. The photos are a one-time use for the specific use that they have asked me.
- What can you do for me in exchange for the "free" photos? What about a free ad in their...
- I do a lot of free work with my personal project: http://photos.foto-biz.com/Animals/Downtown-Eastside/. Every Thursday morning, I go to the Vancouver Downtown Eastside, North America's poorest area, to take photos of the people's cats and dogs, mostly dogs. The following week, I give them one or two prints (5” by 7”) free/no charge. Most of the people are poor and some are penniless, but they have a cat or a dog that they care for. Most of them never had a photo of their cat or their dog. And sometimes, if they allow me, I even include them in the photo.