I Copy Everything
The photography business is all about copying what the other does. The current "fad" is HDR. In the "good old days," every landscape was taken with 2 to 3 color polarizer. Now, all the weddings are documentary style... Photographers often get a friend or a family member to call their competition and ask for the prices... then copy it almost exactly.
The best that happened to me was: when people shoot from over my shoulder, literally, which not too difficult since I'm often on my knees. The worst was just a week ago, when a â€œturkeyâ€ instead of going behind me, just went straight in front when I had to shame him to get him to move. There are magazines, conferencesâ€¦ that show you how copy other successful photographers.
What the duck has captured it very well, except the most important, what makes me unique and that nobody can copy.
My name lists. My name lists with an "S". I have a list of:
- Prospects: The maybe
- Prospects: The actual prospects
- Occasional customers: They hired me only once and unlikely to hire me again
- Regular customers: They hired me more than once
I just spent the last month updating, refining my lists. Even if you got hold of my lists, it wouldn't help you, it's me that they know, they receive my mail (yes, I still use a lot of first class mail.)
BTW, I use more â€œsnailâ€ mail for marketing than email.