Fear Uncertainty & Doubt

Submitted by Syv Ritch on 11. November 2008 - 0:00

Fear, Uncertainty, and Doubt or FUD was first defined by Gene Amdahl after he left IBM to found his own company, Amdahl Corp.:

FUD is the fear, uncertainty, and the doubts that IBM sales people instill in the minds of potential customers who might be considering Amdahl products.

FUD can be both your ally and your enemy depending on which end of the stick you are.

Wrong end of the stick

You, your job and your photos are attacked when:

  • You are being bad mouthed by your competitor.
  • They appeal to the fear that you will not be able to do a good job.

Right end of the stick

You remove the FUD when:

  • You have a 5 million dollar liability insurance.
  • You provide a 110% money back guarantee.