Email Statistics - Part 1

Submitted by Syv Ritch on 1. May 2009 - 23:00

I don't know about you, but for me email is one of my important tools for my photographic business. I use it all day long. I get around 1,500 emails/day. Yes that's one thousand five hundred emails per day. With 1,200 to 1,300 emails as spam.

I'm always interested in how people use email or receive emails

Statistic Source
158 million emails sent by U.S. retailers and wholesalers for 2008 Forrester
25% of Internet users check their email immediately after waking up AOL/Beta Research Corporation
33% of Internet users check their email throughout the day AOL/Beta Research Corporation
70% of Internet users check their personal email at work AOL/Beta Research Corporation
25% of Internet users check their personal email at work at least 3 times/day AOL/Beta Research Corporation
79% of marketers use email Direct Marketing Association
75% of marketers use direct mail Direct Marketing Association
66% of US Internet users prefer email for written communication ExactTarget
60% of business decision makers prefer to be reached by advertisers via Internet and/or email Jupiter Research
74% of Internet users have at least 2 email accounts Jupiter Research
25%+ of emails received are for marketing Jupiter Research
37% of business people regularly read business emails on their mobile device Exact Target
22% of Internet users unsubscribe from email they do not want to receive anymore Return Path
15% of US Internet users describe themselves as "addicted to email" AOL
  • Please note that: Only 22% of Internet users unsubscribe from email they do not want to receive anymore. Take it in consideration.
  • By the way, I do the same. I don't unsubscribe, I only create an email filter that will send those email directly to the trash.
  • People would rather deal with it at their own end. People easily unsubscribe from RSS feeds, because they don't have to contact the publisher.

See Email Statistics - Part 2 for more email stats.