I received an email from a photographer, that I know. It was an email blast with mail merge that inserted my name and my email address. He just requested that I go to his website to “enjoy” his “fine and exquisite“ photography in the hope of getting assignments.
There were a couple of problems with his email:
- I'm not his target market; I don't buy photos from other photographers and I don't offer assignments.
- I went to his website to see what he was up to. And I discovered that he was up to nothing! Why was he up to nothing? Because he had not updated his website in over 3 month. No new photo, no new entry in his blog. How did I know? His blog has a date for each article in the blog, and the “what's new” section was the same as a few month ago when I last checked his website.
I tell photographers all the time that if you want people to come visit your site you got to put something new up there. Don't send that email every month that says go check out my site because I checked it out the last time you sent it to me.
Here are my rules:
- If you don't update your website at least on a weekly basis, I won't come back, unless I need something from your website.
- If you don't update your website at least on a weekly basis and it's more than interesting. It has to be thought provoking like Dan Heller's Photography Business Blog. I will put it in my news reader and won't bother coming back.
How often are you updating your website?