Email For Blackberry Users

Last week, I had a discussion about email with one of my customer. He was "complaining" about my email being too hard to read. Most of the time, he uses his Blackberry. Nobody ever complained about my emails before. So I started investigating:

1. I have always been assuming that everybody uses their desktop, even the people with a Blackberry. I have always been assuming that they'd just looked at their Blackberry, just still get their emails on their regular computer/laptop.
2. The Blackberry has a resolution of 320 by 240. My desktop has a resolution of 1600 by 1050.
3. Most of my customers are, shall we say, older people with "gizzard glasses" aka progressive/reading glasses. So they set their fonts to large.

Do you start to see the problem? The email that I send is very different from the email they see. My goal is to have my email read. I wrote last year that 60% of the email readers read only half of the email see: Email Statistics 2008 - Part 2.

• Make the emails short
• When making lists, do it horizontally such as: * ... * ...
• If you need to send long copy, attach it as a PDF document.
• I have started mailing copies of the PDFs. Yes, that's right "snail mail". Too many email servers do not allow for attachment or automatically drop them into the spam folders.

Only one of my customer has an iPhone, but 2/3^rd of my customers have a Blackberry.