I think photography is just like any other business. It's all about customer service¹. You can be the best photographer in the world, but if you're a jackass, no one will want to work with you. It doesn't matter if you are working a wedding, working for a wire or a newspaper editor or a big time magazine art director, remember the customer is always right.

Making deadlines, following up on things, good communication, etc are all things that I think keep people coming back to use my services.

I basically try to shape my business as a business I would want to use. An example, a good website; if I go to a website that sucks, I do not care how great you might be, I am not going to use a business with a bad website. Emails: If I send an email to a company I expect a quick response, so I make sure to answer emails with in an hour if possible. Obviously, when working and such that is not always doable, but, same day for sure. People are busy and might be sending an email to a lot of different people and a lot of times the first person to answer gets the job.

-- Craig Mitchelldyer