Biz

Cost The Same

  • What's the cost difference between being polite and being rude?
  • What's the cost difference between presenting photos and just throwing your photos on a website?
  • What's the cost difference between a calibrated monitor and one that is not properly calibrated?
  • What's the cost difference between a well composed photo and one that's not well composed?
  • What the cost of a smile?

They cost almost the same. The photo results are very different. The photo business results are a world apart.

What's the cost of a bad print?

  • A bad print cost almost as much as a good print. An excellent print cost a little more, but not much more.
  • A bad print will cost you a customer. The customer will eventually see a good print and think that you can't make good photos because your prints are not "up to snuff".
  • A bad print is bad publicity. It says to the world, not only that I am an incompetent, but I don't care.
  • A bad print is bad for repeat business.

Tags: Biz101 | Customers | Marketing | Rants