Biz
Cost Cutting
Cost Cutting
The other day, I got a phone call from an existing customer. He wanted the same type of photo we did last time but much cheaper.
What do you mean cheaper? Last time, I already gave you a discount. I am far to close to the bone. Humm, Humm...
Let me think about it. Can get back to you by the end of the day? I will need to do couple of phone calls.
This gave me a little time to think and strategize.
- No print, they can do their own printing.
- I provide them with a CD of the TIFFs.
- Since I don't control the prints anymore, all the TIFFs must have my name & copyright with the website at the bottom left of all photos, clearly readable.
- I think that they bought an Epson R1900. How is it going to work? We'll see.
- I don't know if they will be saving any money on the printing.
- My bill was lot less, because there were no printing involved.
- I gave them another further 10% discount for providing them the TIFFs photos on CD with my name & copyright. It's "almost free" advertising.
- I had to spend some time explaining that since I didn't control the printing anymore and they were free to make as many prints as they wanted, my name must be placed on each photo. They eventually agreed.
It was a win/win.
- I did get paid less, but I worked less.
- I got one more job.
- I showed my customer how flexible I can be.
- In another three weeks, I will be calling them to find out how they are doing with the prints.
The other day, I got a phone call from an existing customer. He wanted the same type of photo we did last time but much cheaper.
What do you mean cheaper? Last time, I already gave you a discount. I am far to close to the bone. Humm, Humm...
Let me think about it. Can get back to you by the end of the day? I will need to do couple of phone calls.
This gave me a little time to think and strategize.
- No print, they can do their own printing.
- I provide them with a CD of the TIFFs.
- Since I don't control the prints anymore, all the TIFFs must have my name & copyright with the website at the bottom left of all photos, clearly readable.
- I think that they bought an Epson R1900. How is it going to work? We'll see.
- I don't know if they will be saving any money on the printing.
- My bill was lot less, because there were no printing involved.
- I gave them another further 10% discount for providing them the TIFFs photos on CD with my name & copyright. It's "almost free" advertising.
- I had to spend some time explaining that since I didn't control the printing anymore and they were free to make as many prints as they wanted, my name must be placed on each photo. They eventually agreed.
It was a win/win.
- I did get paid less, but I worked less.
- I got one more job.
- I showed my customer how flexible I can be.
- In another three weeks, I will be calling them to find out how they are doing with the prints.
