You've delivered your photos. A couple of month later, you hear through the grapevine that she is very unhappy with the photos of her kids. What is she complaining about? She selected the pictures during the review, so what's the problem?

You are part of the problem

Either you are part of the solution or you are part of the problem.

— United States Military Academy — West Point

Why are you part of the problem? She could have said something. No! You didn't follow up! After delivering photos, usually a week later, I call to make sure that she has received the photos. During the conversation, I ask how pleased is she with the photos. If there is the slightest hint of a problem I will say:

I'd like to come because I understand there may be some issues.

  1. A print looks very different from a photo on a screen, especially to a "regular Joe Bloe".
  2. Phoning as a follow-up is great customer service.
  3. Customer service is how to you resolve customer issues.

Tags: Biz101 | Customers | Marketing