Compete With Free
Either you differentiate yourself, or you compete on price or you will go out of business. Can you compete on price? You think you can?
- With her cousin who just bought a "real camera" and will do it for free!
- With millions and millions of photos on Flickr that is available for the tidy sum of $0.
How do you compete with free?
Actually, it's very simple to compete with free!
You just have to offer something that free does not offer.
- Convenience: You photos are well labeled, it's all in one place...
- Speed / accuracy: Order processing, the customer gets what she asked...
- Peace of mind: Liability insurance, model releases...
- Quality: Better photos, better vision...
- Selection: More choices from the same source...
- Bonuses: Free prints...
- ...
Many people will pay for the quality and the convenience... Many people will rather get their photos for free. Do you really want these "customers"?