Can't Win?: Change The Rules

The Nissan GT-R, as a racing car, is so good and successful in the Japanese GT racing, that they decided to penalize Nissan, by adding 50kg to the car to slow it down. It didn't work, the Nissan GT-Rs still won their races, so they added another 50kg. That's a total of 100kg, the Nissan GT-Rs still won all of their races. So let's add another 100kg, that makes a total of 200kg just to make sure that Nissan can't win all the races.

Competitors

When your competition is winning the contracts, change the rules of the game. Use FUD: fear, uncertainty and doubt.

• Liability insurance: I have a $5 million liability insurance and I use it against my competition.

  1. Do they have one?
  2. What will happen if...
  3. Are you covered for...

• Reliability:

  1. By replying quickly to my emails, I state and show them that I will be in time for their event.
  2. By replying quickly to my emails, I state and show them that I will deliver the photos on time and on budget.