Biz

Can't Win?: Change The Rules

Can't Win?: Change The Rules

The Nissan GT-R, as a racing car, is so good and successful in the Japanese GT racing, that they decided to penalize Nissan, by added 50kg1 to the car to slow it down. It didn't work, the Nissan GT-Rs still won their races, so let's add another 50kg2. That's a total of 100kg3, the Nissan GT-Rs still won all of their races. So let's add another 100kg4, that makes a total of 200kg5 just to make sure that Nissan can't win all the races.

Competitors

When your competition is winning the contracts, change the rules of the game. Use FUD6.

  • Liability insurance: I have a $5 million liability insurance and I use it against my competition.
    1. Do they have one?
    2. What will happen if...
    3. Are you covered for...
  • Reliability:
    1. By replying quickly to my emails, I state and show them that I will be in time for their event.
    2. By replying quickly to my emails, I state and show them that I will deliver the photos on time and on budget.
 

1 110lbs ↑

2 110lbs ↑

3 220lbs ↑

4 220lbs ↑

5 440lbs ↑

6 Fear, Uncertainty and Doubt ↑

Tags: Biz101 | Competition | Customers | Marketing