Biz
Build A Brand
Build A Brand
How do you raise your prices? The standard answer is to build a brand. Oh Yeah? What does it means to build a brand? How many photographers have built a brand? Two or three dozen of photographers have done it. Here are some:
- Henri Cartier-Bresson
- Edward Weston
- Yusuf Karsh
- Joe McNeally
- Ernst Haas
- Dorothy Lange
- Richard Avedon...
And a few others. These are the only few from 100 million plus professional photographers1. I'm not one of these established brands. Can I become a brand? No, I don't think so, neither can you! To become a brand you must encompass much more than your own circle of friends and acquaintances. You must go passed the imaging industry. So cut the "crap". It's much more important to:
- Network with people through associations...
- Network with the media by offering them unusual stories for their slow days...
- Show your work...
- Talk to people in the street when you have your camera
- Work on your blog
1 worldwide ↑
How do you raise your prices? The standard answer is to build a brand. Oh Yeah? What does it means to build a brand? How many photographers have built a brand? Two or three dozen of photographers have done it. Here are some:
- Henri Cartier-Bresson
- Edward Weston
- Yusuf Karsh
- Joe McNeally
- Ernst Haas
- Dorothy Lange
- Richard Avedon...
And a few others. These are the only few from 100 million plus professional photographers1. I'm not one of these established brands. Can I become a brand? No, I don't think so, neither can you! To become a brand you must encompass much more than your own circle of friends and acquaintances. You must go passed the imaging industry. So cut the "crap". It's much more important to:
- Network with people through associations...
- Network with the media by offering them unusual stories for their slow days...
- Show your work...
- Talk to people in the street when you have your camera
- Work on your blog
1 worldwide ↑
