Biz
Are You Selling The Steak Or The Sizzle?
Are You Selling The Steak Or The Sizzle?
Yesterday: Tuesday 6-May-2008, was the US democratic primary in North Carolina and Indiana. Big news:
- Obama won North Carolina by a wide margin
- Clinton won Indiana by a narrow margin.
All the quick media1 had a very large coverage of that election, including the interviews of the usual suspects and pundits. The slower media2 had a very similar coverage this morning. Many people were reporting on how this media group was biased for Clinton, and that media group was biased for Obama...
The sizzle
- Can Obama win to become the first black candidate that has a shot at becoming the president of the US?
- Can Clinton win to become the first woman that has a shot at becoming the president of the US?
Isn't that drama or what! and oh boy, do they sell that drama! Ratings are up, therefore ads rates are up and income is up.
Customers
Are you selling photos or are you selling the drama or the excitement?
- A photo is only worth $1 on iStockPhoto!
- Excitement/drama is worth thousands of dollars!
- It's much easier to sell excitement/drama than a simple photo.
- Why do you think that they are so many paparazzi following Britney Spears, Amy Winehouse...
1 TV, radio and web ↑
2 newspapers ↑
Yesterday: Tuesday 6-May-2008, was the US democratic primary in North Carolina and Indiana. Big news:
- Obama won North Carolina by a wide margin
- Clinton won Indiana by a narrow margin.
All the quick media1 had a very large coverage of that election, including the interviews of the usual suspects and pundits. The slower media2 had a very similar coverage this morning. Many people were reporting on how this media group was biased for Clinton, and that media group was biased for Obama...
The sizzle
- Can Obama win to become the first black candidate that has a shot at becoming the president of the US?
- Can Clinton win to become the first woman that has a shot at becoming the president of the US?
Isn't that drama or what! and oh boy, do they sell that drama! Ratings are up, therefore ads rates are up and income is up.
Customers
Are you selling photos or are you selling the drama or the excitement?
- A photo is only worth $1 on iStockPhoto!
- Excitement/drama is worth thousands of dollars!
- It's much easier to sell excitement/drama than a simple photo.
- Why do you think that they are so many paparazzi following Britney Spears, Amy Winehouse...
1 TV, radio and web ↑
2 newspapers ↑
