Archival vs. 200 years

Submitted by Syv Ritch on 4. October 2008 - 23:00
  • Are you saying: "We use archival quality photo paper."?

Or

  • Are you saying: "Your photos will last 200 years."?
  1. Which one means something to the future/potential customer?
  2. Which one will sell more?
  3. Which one will get you that job against those 2 other photographers?
  4. Which one allows you to charge more than the competition?

It's all in how you say it. The customer must not only understand it, but also relate to it for the sale to happen.