Aggressive Pricing
Aggressive Pricing
Price is rarely THE number 1 factor when hiring a photographer. Price plays an important role in determining where and when you are on the buyer's list. If a buyer is looking for the highest quality, she will not start by looking for the lowest prices. The higher the prices you charge, the higher the perception of quality of your work.
Some people are more sensitive to prices than others.
To most people: price = quality.
The secret of pricing
This "top secret" 3 words sentence will tell you what kind of customer she is:
What's your budget?
She will tell you, then you can judge if your pricing can be in that range. Often her budget will be more than you were guessing.
You can always charge more than her budget if you can justify it and it makes sense to HER.
Tags: Biz101 | Competition | Customers | Marketing | Pricing
Aggressive Pricing
Price is rarely THE number 1 factor when hiring a photographer. Price plays an important role in determining where and when you are on the buyer's list. If a buyer is looking for the highest quality, she will not start by looking for the lowest prices. The higher the prices you charge, the higher the perception of quality of your work.
Some people are more sensitive to prices than others.
To most people: price = quality.
The secret of pricing
This "top secret" 3 words sentence will tell you what kind of customer she is:
What's your budget?
She will tell you, then you can judge if your pricing can be in that range. Often her budget will be more than you were guessing.
You can always charge more than her budget if you can justify it and it makes sense to HER.
Tags: Biz101 | Competition | Customers | Marketing | Pricing
