The competition is so fierce that art directors and editors receive daily emails, postcards, business cards by the hundreds. Art directors, editors… need to discover new photographers but they still have work to do. So the hundreds and hundreds of emails, cards… mostly end up in the spam folder, in the physical garbage, in the…
Some photographers manage to cut through the wall of indifference, the garbage… Casey Templeton did. He sent 300 promo pieces and at least 30 have replied! A 10+% is huge! It's a fantastic success. He spent $15,000 on his promo and has already more than made his money back many times over.
Casey's promo was so successful that he made a YouTube video:
Casey Templeton $15,000 promo